If you care deeply about business and politics, are inspired by the successes – and failures – of others, and gain experience from mistakes made and lessons learned, then you have a lot in common with Charles Koch, one of the world’s richest men and author of this best-selling book, The Science of Success: How Market-Based Management Built the World’s Largest Private Company

Charles Koch (pronounced “Koke”) is perhaps the most successful business leader you’ve never heard of. In 1960 he joined the family business, then with $70 million in revenue. Today he is chairman and CEO of Koch Industries Inc., “the world’s largest private company,” according to Forbes, with revenues of about $90 billion, and employing 80,000 people in 60 countries.

Koch Industries is one of the leading makers of natural resource-based products, including gasoline, chemicals, polymers, fibers, building products, packaging, tissue, and process equipment. But you likely know Koch by such well-known brand-name products such as Dixie cups, Quilted Northern tissue, Stainmaster carpets, and Lycra spandex.

Now Mr. Koch is sharing his secret formula for success.

Market-Based Management® –
there really is a science behind success

Already a bestseller on Amazon.com, Mr. Koch’s ground-breaking book reveals the unique management methodology behind his company’s phenomenal success: Market-Based Management (MBM). MBM is a scientific approach Mr. Koch developed over 50 years through trial and error and applying the insights of great thinkers in the fields of economics, political science, psychology, and philosophy. It is, he says, “a philosophy that enables organizations to succeed long term by applying the principles that allow free societies to prosper.”

Five Dimensions of the Science of Human Action:
Keys to continuous transformation and positive growth

MBM is rooted in the Science of Human Action, and is defined by five dimensions. These dimensions are essential to understanding the success of free societies as well as businesses, and Mr. Koch devotes an entire chapter to each:

Vision – Determining where and how the organization can create the greatest long-term value.

Virtue and Talents – Helping ensure that people with the right values, skills and capabilities are hired, retained and developed.

Knowledge Processes – Creating, acquiring, sharing, and applying relevant knowledge, and measuring and tracking profitability.

Decision Rights – Ensuring the right people are in the right roles with the right authority to make decisions and holding them accountable.

Incentives – Rewarding people according to the value they create for the organization.

The Science of Success illustrates each of these vital dimensions and shows you how to apply them to business success.

10 Guiding Principles of MBM – “Nice guys do finish first”

Exploring further, you’ll examine 10 Guiding Principles that compose the core of Market-Based Management. Principles that champion personal freedom, responsibility, and accountability –

  • Integrity
  • Compliance
  • Value Creation
  • Principled Entrepreneurship®
  • Customer Focus
  • Knowledge
  • Change
  • Humility
  • Respect
  • Fulfillment

Mr. Koch takes these familiar terms and turns them into empowering values that you can use to transform the way you live and conduct business. He shows you the long-term value of practicing “intellectual honesty,” and encourages you to “constantly seek to understand and constructively deal with reality.”

A sampling of Mr. Koch’s practical advice
and real-life examples

The Science of Success also contains plenty of no-nonsense advice, anecdotal insights, and case studies. Here are just some of the revelations you’ll encounter:

  • It’s OK to make mistakes and it’s why Koch’s father gave the surprising advice: “I hope your first deal is a loser.” Failure can be good – if you learn from it.
  • How to harness the “multiple intelligences” people have, and use human capital to achieve your goals.
  • Discovering that a market economy is based on “useful knowledge” – and why knowledge must be plentiful, accessible, and relevant in your business life.
  • Cost cutting is not always the best way to improve your bottom line. It can be “shortsighted and can seriously damage future profitability.”
  • Thinking outside the box: How Southwest Airlines succeeded because it ignored competitors and looked to NASCAR in figuring how to move baggage and passengers.

You and any organization – corporation, small business, nonprofit, or government agency – can apply these proven principles and benefit.
When applied in the integrated manner Mr. Koch reveals, they can create continuous transformation and positive growth in exponential ways.

Order The Science of Success today and start applying its secrets for better success in your personal life and business. And get another copy for a business associate or family member. They’ll love you for it.

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