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When I got my highest corporate position as Operations Liaison at Citigroup, the position was equivalent to Assistant Vice President – Operations.


I was virtually in charge of the day to day running of our franchise in the Auto Division, a position I held until I left to pursue other interests and my personal dream of running my own enterprise(s).


I soon realized that perception was everything in the corporate world and it did not matter what I was made of or even what I said. What was important was what others thought of my capacity to execute and run things.


I was taken aback by what the Lord once asked his disciples in the big black book. Mathew 16:13-16 (NKJV) below … I rarely use biblical analogies even though I love the book but this is by far the best I could think of …


“13 When Jesus came into the region of Caesarea Philippi, He asked His disciples, saying, “Who do men say that I, the Son of Man, am?”

14 So they said, “Some say John the Baptist, some Elijah, and others Jeremiah or one of the prophets.”

15 He said to them, “But who do you say that I am?”

16 Simon Peter answered and said, “You are the Christ, the Son of the living God.”


Jesus was asking his disciples a perception question. He wanted to know what others out there thought of him and also wanted to know if his disciples themselves knew who he really was.


The moral of the above analogy is that perception, however right or wrong, is actually reality to whoever holds it. It is therefore important that we actually control perceptions of those around us.


We can not control what others think about us entirely but we can certainly circumvent their perceptions of us. Each one of us needs to make sure that the perception of others towards us is positive because people respond based on their perception of what they anticipate would be our reactions to circumstances.


To be successful in any enterprise one needs to have the ability to read people and tailor antitheses to what he/she perceives to be the most logical derivative reaction(s) from the said subjects.


While a lot of this requires a lot of training and understanding oneself, much of it is achievable by sheer instincts and thus culpably realizable. It requires the development of a sixth sense if you like and every one of is capable.


Without the ability to control peoples’ perceptions one is at a loss for advancement in any endeavor be it family, enterprise and otherwise. Most people fail miserably in life and business not because of lack of expertise but because they do not have the ability to circumvent others’ perception(s) of themselves.


The only thing standing between you and that promotion is your boss’s perception of you, the only reason you could not close the last deal was the perception of your client, the only reason you could not get the right investors go alone with your business plan was their perception of you.


You can change any one’s reality by simply changing their perception, the ball is in your court and you have whatever it takes to get started, circumvent others’ perception, get in the driving sit and take control of whatever circumstance(s) pulling you down.


Take a look at yourself today, look around you and evaluate. Do you have a perception problem? If so, it is time you took time to correct it, dress for success and thrive …


If you get a hang on what others think about you, you are halfway to success – trust me, you will feel like a million bucks in the process.


That’s this week’s memo from us at the Zambian Chronicle … thanks a trillion.

Brainwave R Mumba, Sr.

CEO  & President – Zambian Chronicle


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